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Localisation Toolkit
Translation & Localisation
Translation vs. Localisation

Translation vs. Localisation

Overview of the full translation and localisation process for Intake24, including considerations, roles, and the complete workflow.

Last updated: 1 Mar 2026
•12 min read
Localisation ToolkitMethodologyEssential

Contents

1.Introduction2.Translation vs Localisation3.Considerations3.1.Tone3.2.Regional Variations3.3.Idioms and Colloquialisms3.4.Reading Skills3.5.Cultural Examples4.Roles4.1.Translators4.2.Reviewers5.Process5.1.Stage 15.2.Stage 25.3.Stage 35.4.Stage 45.5.Stage 56.Notes

Introduction

Where the system is required in a language other than English, all of the user facing text within Intake24 will need to be translated into the local language. As a guide, translation of the system for the Arabic version took around 70 hours.

Translation vs Localisation

Translation simply converts text from one language to another, whereas localisation converts the sentiment and ideas behind the words while making sure it is culturally relevant. The text within Intake24 should be translated and adapted to make sure that cultural nuances are considered and that culturally appropriate communication styles are used.

Translation should preserve the content and meaning of the original text, with cultural and linguistic adaptations as needed, so that the translated text sounds natural and is easy for the intended readers to understand and use.

Considerations

When translating and adapting the content of Intake24 for another locale there are a number of things which require consideration.

Tone

The tone should be considered. The original English text in Intake24 is written in a quite informal and friendly tone. This may not be appropriate for all cultures. For example, for some populations, it may be important to show respect by using a more formal style. Translators therefore should be familiar with the typical social and language patterns of the end users.

Regional Variations

The translators should also be aware of regional variations in language and synonyms particularly in the fields of food, eating and cooking. They should be aware of any linguistic differences in the meaning of words between dialects.

Idioms and Colloquialisms

Where figures of speech, colloquialisms or idioms appear in the original text, the translators will need to first determine the intended meaning in English and then work out the best way to convey that message in the target language.

Reading Skills

If the reading skills of those who will use the translated text are very limited the translators may need to make adaptations, such as simplifying the words used, the sentence structure and/or adding examples.

Cultural Examples

There will need to be adaptation of examples given in the system for cultural differences - for example while it is common to add milk to tea in the UK other cultures add butter and salt or jam.

Roles

Translators

The role of the translators is to transform the English text into clear, meaningful text in the target language.

  • Translators should be native speakers of the target language and have an excellent level of proficiency in English.
  • They must understand the purpose of Intake24.
  • They must be very familiar with both the culture and language of the people who will use the localised version, including any regional variations in language use.
  • Translators need to also be familiar with culture and linguistic nuances of both English and the target language.

Reviewers

The role of the reviewers is to make sure the text doesn't sound awkward but feels natural in the target language and clearly conveys the same message as the source text at an appropriate reading level.

  • Reviewers should be native speakers of the target language and have a good level of proficiency in English.
  • They must be very familiar with both the culture and language of the people who will use the localised version, including any regional variations in language.
  • They must be familiar with Intake24 and fully understand the purpose of the system.

Process

All scripts will be provided in English to allow checking of the accuracy of the translation. The completed and checked translation will then be uploaded to the system by the Intake24 Technical Team.

Stage 1

The translator completes Intake24 in order to familiarise themselves with the text and its meaning in English.

Stage 2

The initial translation is conducted using Google Translate following the process outlined in the translation section.

Stage 3

The translator reviews the translated text referring to the screenshots in the detailed guidance and paying attention to the terminology, making sure that the tone is appropriate to the target audience and that appropriate cultural references are used.

Stage 4

The text is reviewed by 2 or more reviewers, along with the screenshots, to check that the text is culturally appropriate, clear, easy to read and that the purpose/meaning hasn't been lost in the translation.

Stage 5

The text is uploaded to the system and comprehension is checked with the end users. This could be linked to initial testing of the system for food coverage.

Notes

  • Avoid over-editing - don't spend loads of time unnecessarily rephrasing due to personal preference.
  • Be alert to figures of speech, colloquialisms, and other expressions that need special care in translation.
  • Where there is disagreement between reviewers this should be discussed at team meetings.